Product Designer and Researcher specialise in bridging the gap between the digital and physical world and translating speculation into actionable innovation.

With a double master’s degree in MA/MSc Global Innovation Design, I have worked with 10+ academic institutions and industrial partners across United Kingdom, United States, China and Japan on developing innovative product to build engaging and playful experience.

Feel free to connect with me on Linkedin, or drop me an Email:

Jan 2024

ongoing projects

featured projects

Level Up Career with AI Coaching

AI-Powered Platform for Streamlined Career Development and Stress-Free Productivity

UX Design Award 2023 nominated ︎︎︎
• Huawei UX Innovation Pioneer Award

• 15th User eXperience Design Award National Third Prize

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Personality on Wheel

Transformative Autonomous Ride-Hailing with Zoomorphic Virtual Drivers for Affective Human-AV Interaction

• 1 Research Paper in delivering
• 1 User-generated Speculative Storybook ︎︎︎
• China-UK Technology Summit 2022
• Royal College of Art Graduation Show 2023 ︎︎︎

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Underground Augmented Sightseeing

Augmented Reality Platform Enhancing Underground Travel, Connecting Tourists to the Overground World

China UK Technology Summite 2022
• London Design Festival 2022 ︎︎︎
• “Beyond Smart“ Competition by OPPO - Finalist

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Unlock Sensory Pleasure Stored in Your Fingertips

Revolutionary Gamepad Design for Immersive Gaming with Tactile and Emotional Engagement

• 1 UK design pattern registered
• Royal College of Art 2022 WIP Show ︎︎︎
• Imperial College London 2022 Spring Show ︎︎︎

Made with 🔥️🤖️🎩️🌵️🌹️🎺️🚀️🛠️📚️🎲️🎃️

© 2024 Douglas Yueming Lai. All Right Reserved.


Human-AI Interaction & Digital Innovation

Playfulness & Sensory Engineering

Speculative Future & Cities in Motion