Full-stack Product Designer

Specialise in end-to-end research and design, navigating complex subject matters and adopting new technology to transform business

• Experienced in AI, SAAS, mobility, gaming;

• Double master's degree design researcher with a global mindset cultivated across four countries;

• Recognized international design award winner for impactful upskilling efforts

• Thorough knowledge of design practice and working in Agile environment

LinkedIn ︎︎︎

Douglas Yueming Lai

My Selected Case Studies ︎︎︎

AI-powered Career Coaching

A career coaching tool that streamlines job hunting experience, empowering users to manage their career journey with ease and productivity.

The job-hunting process can be complex and daunting. What's more frustrating than job hunt is managing the career journey without a handy tool.


CareerUp is a project-oriented AI career coaching platform, to guide the career development journey with seamless conversation, efficient tracking and stress-free productivity.

- A Design Award 2024
- UXPA National Third Award
- Huawei UX Innovation Pioneer Award
- UX Design Award 2023 nominated

View Case Study ︎︎︎

Personality on Wheels

A new perception of autonomous vehicle(AV) to support developing trust between rider and AV.

When the driver has been taken away, the emotional communication originally undertaken by the taxi driver is missing. Trust becomes the decisive factor to influence customer experience.


ZooKA is an autonomous vehicle ride-hailing service equipped with a zoomorphic driver system designed with zoomorphic behaviour traits to provide emotional engagement building trust between rider and autonomous vehicle.

MA/MSc Thesis Project

View Case Study ︎︎︎

Client Project ︎︎︎

AgentX: Build Realiable AI Agent to Generate Leads for Business ︎︎︎

XP Tournament: Seamless Cross-platform E-sports Tournament Management 

Light Up: Build Trust and Engagement for Donor Experience

Real Estate Assistant AI: Capturing Customer Behaviour for AI-powered Real Estate Marketing 

Made with 🔥️🤖️🎩️🌵️🌹️🎺️🚀️🛠️📚️🎲️🎃️

© 2024 Douglas Yueming Lai. All Right Reserved.


Human-AI Interaction & Digital Innovation

Playfulness & Sensory Engineering

Speculative Future & Cities in Motion