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I built this website from scratch using the same modern tools I used to design the product—React, Next.js, Tailwind, shadcn/ui, Vercel, and more.

Case Studies of my Selected works
Zooka

Zooka

2022
Product DesignUX ResearchAutonomous Vehicles

ZooKA is an autonomous vehicle (AV) ride-hailing service equipped with a zoomorphic virtual driver. Turn a passive passenger into an active rider, using zoomorphic behaviour traits to design a human-AV system with affective communication. ZooKA driver identity is presented as an embodiment of the Autonomous Vehicle algorithm allowing riders to receive cognitive and affective responses to form a reliable relationship.

© 2025 Douglas Yueming Lai